OregonAI regulation

Regulation Status

• Oregon regulates AI through targeted statutes and existing consumer, privacy, and civil-rights frameworks rather than a single comprehensive AI act.
• SB 1571 requires political campaign communications containing AI-manipulated synthetic media, such as realistic but false images, audio, or video of an individual, to disclose that the content has been manipulated; enforcement may include injunctions and civil penalties of up to $10,000.
• The Oregon Consumer Privacy Act (SB 619) gives consumers the right to opt out of automated processing used to evaluate, analyze, or predict personal characteristics in furtherance of decisions producing legal or similarly significant effects, imposes additional restrictions for children’s data, requires data protection assessments, and authorizes penalties of up to $7,500 per violation.
• SB 1546, the Artificial Intelligence Companions Act, requires operators of AI companions or companion platforms to notify users when they are interacting with AI rather than a natural person, publish suicide and self-harm detection and referral protocols including 988 lifeline information, apply heightened protections for minors, publish annual crisis-referral reporting, and faces a private right of action for injunctive relief and damages.