New MexicoAI regulation

Regulation Status

• New Mexico has not adopted a comprehensive AI statute; its enacted AI regulation is limited to synthetic media in elections through an amendment to the New Mexico Campaign Reporting Act addressing AI-generated deepfakes in political advertising.
• The amendment requires any person who creates, produces, or purchases a political advertisement containing an AI-generated deepfake to include a clear and conspicuous disclaimer that the media has been manipulated or generated by artificial intelligence.
• Enforcement includes civil penalties of up to $1,000 per violation, capped at $20,000 total, with criminal exposure including a misdemeanor for a first conviction and a fourth-degree felony for a second conviction.
• As of 2026 New Mexico continues to rely on generally applicable consumer-protection, privacy, and civil-rights law for other AI harms, leaving the deepfake disclosure requirement as the state's principal AI-specific law.
• Executive and agency developments: Attorney General announces frontier-AI proposal and information request: Announces a proposed Frontier Artificial Intelligence Safety and Accountability Act for the 2027 legislative session and an inquiry to OpenAI concerning a reported incident involving University of New Mexico systems. This is a proposal and information request, not an enacted law or adjudicated finding.